EDU
WEB

Web design for training providers with clarity and impact

in focus: ZSB Bern

The new Coachingplus website digitally encapsulates the institute's values - trust, expertise and personal development.

Project description

Authentic - Structured - Inspiring

A website was designed for Coachingplus that positions the institute as a leading provider in the field of coaching training and personal development. The focus was on creating a visually appealing yet clearly structured online experience that quickly guides interested parties to relevant information, training courses and registration options. The design conveys professionalism, trust and a passion for personal development.
Step 1

Strategy & positioning

At the beginning, the target groups, values and unique selling points of Coachingplus were analyzed.
This resulted in a content and visual concept that clearly positions the brand in the Swiss coaching training sector - authentic, approachable and competent.

Step 2

Design & user experience

The design combines clear typography, harmonious color palettes and inspiring imagery to bring the philosophy of Coachingplus to life digitally. Intuitive navigation and concise call-to-actions guide users directly to the training offers, seminars and courses.

Step 3

Development & system integration

The website is based on WordPress and was customized to the needs of the institute.
A course module with direct online registration, a news section and a structured appointment management system have been integrated. All pages were SEO-optimized to achieve high visibility for search terms such as coaching training.

Step 4

Finalization & Go-Live

After finalizing the content and technical aspects, the launch took place in close coordination with the Coachingplus team. The result: a strong online presence that strengthens trust, improves the flow of information and positions Coachingplus digitally as a leading training brand.

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